How many times have you logged onto a website that looks great, yet it fails to function very well, which becomes a definite liability? You see a picture or a link that looks like it could be something that you would like to know more about, but when you click it, it goes to something that is entirely unrelated.
For the most part, webmasters have moved on from the flash at the front, or the endless videos that take up so much of the ram from your computer, that you never seem to get off of the home page.
A website must have “usability” or it is no better than a postcard that gives you a nice picture, but it is just another one-dimensional graphic.
A website should inform, be an important resource that is going to give relevant information. After all, isn’t that what I was trying to get when I clicked on the search engine button?
Still, there are too many websites that still just don’t get it. There are too many website builders who still think that it is cool to have endless slideshows, byte eating graphics, and memory hogging videos, all to the detriment of viewers who want to get to the meat of the issue, and quickly at that!
Webmasters need to get back to getting their websites functional first, and then add a few bells and whistles, but only a few. The site needs to be organized, and it needs to give very clear instructions along the way as to where everything is to be found. And once someone clicks on a link or a picture, the item that is being searched for had better be at that location when you get there.
The site needs to be clearly organized, to the point that things are pretty obvious as to how the next step is going to be accomplished. An organized website will just flow as if a viewer can anticipate the next move. And that is how it should be, as different groups of information are organized into their categories, and contain relevant information about that group and its subcategories.
A person visiting a well-organized website should come away with a sense of achievement that makes him or her feel like they spent valuable time in the effort. It does them no good to have wasted time having to put up with time-wasting website glamour that does nothing to bring to a conclusion about what they are searching.
If a person cannot learn more about the subject which they seek when they get to a website, then they will obviously feel less enhanced to want even to business with the proprietor of the site.
On the other hand, if the information is presented in a logical order, with good explanations accompanying the material, then there is a good possibility that the individual will want to pursue further the matter.
Making people feel at home, with an organized approach is the best way to keep people on the site and searching.