The website is the face of your business or company and it needs to reflect what you offer. Taking shortcuts may as well mean you will also do the same to the product or services.
If users feel that your website is interactive and adds value to their lives, they will stick around. However, if your site adds little or no value or makes them feel undermined or stupid, many won’t hesitate to run to the hills. In fact, they will lose faith, trust and respect for your website sooner rather than later.
Print Design or Web Design?
Unlike a brochure where it is easy to flip the pages, in a website, this activity can be done in a lot more ways. How best to click the links is dependent on the web designer.
Graphic design for websites and print may appear similar. However, website graphic design is more industrial or product-oriented than print design. A site can be quite attractive, but using it may prove to be a major challenge. Another web page may be quite blunt but very user-friendly.
To survive in the eCommerce market, the website needs to be highly functional and user-friendly. If not, it will become irrelevant within a short time. It is critical to focus on functionality and usability right from the development stage as this accords you the following benefits:
-Boosts user satisfaction that leads to improved brand loyalty as well as trust
-Better market penetration and coverage
-Improved productivity, sales and also profitability
-Lowers the long-term cost of developments such as correcting errors
-Reduces the cost of support as well as training
-Improves marketing and advertising (social media, SEO, word-of-mouth, the internet)
-Makes the business more competitive courtesy of a bigger customer base
The website and its performance need to be evaluated from time to time. Rather than sacrificing or compromising usability for project capacity, it is better to uphold usability and lower the ability of the project.